How to cancel Brevo

Before you cancel

Export first

• Contacts and their attributes (all contacts, or a list or segment): Go to CRM, Contacts, select all contacts, click More actions, Export, choose attributes and separator, then Start export; download the file from the bell icon's notification (or have a link emailed to the account owner) (CSV (semicolon or comma separator)). The export can take a few minutes help.brevo.com
• Invoices, campaign reports and templates (PDF and HTML), automation and transactional logs, deals, call history and payment transactions: Brevo's account-closing article lists what each app lets you export; export before closing, because closing deletes everything help.brevo.com

What happens to your data

Cancelling deletes nothing: your data stays on the Free plan, but a Free account with no login for four months is deleted automatically. Closing the account deletes all data at once; Brevo keeps aggregated data for three months after closure and the account can't be restored.

What you lose

• Features not on the Free plan; automations are limited to 2,000 contacts
• Prepaid credits, if you downgrade
• Everything in the account, permanently, if you close it

Cancel, by who bills you

Pick the route for whoever charges you: the name on your card statement or receipt tells you.

Questions people ask

Keep it for less

Before cancelling, check whether one of these does the job. Offers change and differ by account.

• Pause Pause a monthly plan on current pricing for 1, 2 or 3 months: on My plan, click Pause subscription. Brevo's pause article lists Starter, Standard and Professional monthly plans (other Brevo pages name only Starter and Standard). It starts at the end of the billing period; you keep Free plan features but can't send emails, and the plan resumes automatically. Resuming early costs a pro-rated fee help.brevo.com help.brevo.com
• Free plan The Free plan, free forever, includes up to 300 emails per day. Cancelling moves you there and keeps your contacts, templates and forms; automations are limited to 2,000 contacts. Log in at least every four months or the Free account is deleted help.brevo.com brevo.com
• Cheaper plan Need fewer email credits? Adjust your plan's email volume instead. To switch to a lower plan, cancel first, then pick the lower plan when the new billing period begins. Prepaid credits are lost if you downgrade help.brevo.com help.brevo.com
• Pay yearly Choose yearly billing, shown at 10% off on the pricing page; you pick monthly or yearly when you subscribe brevo.com

For AI agents

• The person signs in and handles any two-factor code; an agent should never ask for a password.
• Retention step: After Cancel subscription the flow offers a pause of up to 3 months; choose No, cancel my subscription, then pick a reason before the final confirm
• Resume a paused plan before cancelling: a paused plan can't be cancelled
• Cancelling doesn't cancel a dedicated IP: open a support ticket for it
• Yearly Professional plans are cancelled by support ticket; Enterprise plans through the Customer Success Manager
• Cancelling keeps a Free account; closing it (Settings, General) deletes everything and only the owner can do it
• To keep a Free account, log in at least every four months
• Remove Scheduled changes on My plan undoes a cancellation before the period ends

Get this plan as data: get_exit_plan on the Stackcut MCP (stackcut.io/mcp), or /exits/brevo.json. After using a guide, send structured report_guide_feedback for matching or changed steps, missing billing routes or human handoffs; keep unknown language and market omitted. Confirm with the person before the final click, and report the outcome with report_action_outcome, using the exact packet_revision and route_id returned by the plan.

Or give your agent the stackcut-leave skill (a zip): it exports first, walks the steps, stops when the page doesn't match, and leaves the final click to the person.

Delete your account (separate from cancelling)

Cancelling stops the payments; deleting removes the account and its data. Delete-account page (rated easy).

Link from JustDeleteMe (MIT).

Sources

1. Cancel your subscription Only the account owner or users with permission to manage plan, billing, and payments can access the My plan page and cancel a subscription. (who can cancel)
2. Cancel your subscription Canceling your subscription does not cancel your dedicated IP. To cancel a dedicated IP, contact our support team by creating a ticket from your account. (dedicated IPs are cancelled separately)
3. Cancel your subscription To cancel a yearly Professional plan, contact our support team by creating a ticket from your account. (yearly Professional plans are cancelled by ticket)
4. Cancel your subscription You can cancel your subscription at any time. When you do, your account will automatically be downgraded to the Free plan at the end of your current billing period. (when cancelling takes effect)
5. Cancel your subscription Click the account dropdown and select My plan. (the first step)
6. Cancel your subscription If your subscription is currently paused, resume it. Otherwise, you will not be able to cancel it. (resume a paused plan first)
7. Cancel your subscription At the bottom of the page, click Cancel subscription. (the Cancel subscription step)
8. Cancel your subscription You'll have the option to pause your subscription for up to 3 months instead of canceling. (the pause offer in the flow)
9. Cancel your subscription To proceed with canceling, click No, cancel my subscription. (declining the pause offer)
10. Cancel your subscription Select the reason for canceling your subscription. For some reasons, you may be asked to provide additional details before confirming. (the reason step)
11. Cancel your subscription Click Yes, I want to cancel my subscription. (the final confirm)
12. Cancel your subscription The cancellation has been scheduled. You'll be automatically downgraded to the Free plan at the end of your billing period. (what you see after confirming)
13. Brevo Terms of Service Subscriptions are renewed automatically, unless You close your account or notify Us of termination of Your account prior to the date of renewal. (automatic renewal; cancel before the renewal date)
14. Brevo Terms of Service If You subscribed to the Professional plan, the notice of non-renewal must be given in writing, and the minimum notice period of non-renewal is fifteen (15) calendar days. (the 15-day written notice for the Professional plan)
15. Brevo Terms of Service We will not provide refunds for any prepaid or unused fees (no refunds)
16. Cancel your subscription you can click Remove scheduled changes next to your plan name on the My plan page before the end of your billing period. (how to see and undo a scheduled cancellation)
17. Permanently close your Brevo account If you're on an Enterprise plan, contact your Customer Success Manager from your account to request closure. (Enterprise plans go through the Customer Success Manager)
18. Brevo Terms of Service Upon expiration, your Subscription will automatically renew for subsequent terms equal to your prior Subscription's duration. (renewal for the same duration)
19. Brevo Terms of Service These Terms are non-cancellable by You prior to the end of your ongoing Subscription, and We will not provide refunds for any prepaid or unused fees. (you can't end the term early, and no refunds)
20. Permanently close your Brevo account Since closing your account is permanent, we recommend exporting any data you want to keep. (export before closing)
21. Permanently close your Brevo account all Brevo services linked to your account will stop and subscriptions will be canceled (closing stops services and cancels subscriptions)
22. Permanently close your Brevo account Only the account owner can permanently close the account. (who can close the account)
23. Permanently close your Brevo account In Brevo, click the account dropdown and select Settings > General. (where closing starts)
24. Permanently close your Brevo account At the bottom of the page, click Definitively close your account. (the close button)
25. Permanently close your Brevo account Type DELETE in the field to confirm that you want to permanently close your account. (the confirmation step)
26. Permanently close your Brevo account Click Delete organization. (the final step)
27. Permanently close your Brevo account Your account is now permanently closed, and all data is lost. (closing is immediate and deletes data)
28. Permanently close your Brevo account Brevo forms, chat, payment links, and other features have been removed from your website (clean up your website before closing)
29. Cancel your subscription Pausing a subscription is only available if you are on our current pricing, subscribed to a Starter or Standard plan, and on a monthly plan. (which plans can pause)
30. Pause your monthly subscription The pause is scheduled and will take effect at the end of your current billing period (when a pause starts)
31. Pause your monthly subscription manage your Brevo account and use the features included in the Free plan, but you won't be able to send emails (what you keep during a pause)
32. Pause your monthly subscription Your subscription will automatically resume after the pause duration you selected (the plan resumes automatically)
33. Pricing up to 300 emails per day (the Free plan's sending limit)
34. Cancel your subscription If you want to stay on the Free plan, note that you'll have to log into Brevo every four months to prevent the automatic deletion of your Free account. (Free accounts are deleted without a login every four months)
35. Cancel your subscription Canceling your subscription will not delete any data from your Brevo account. You will still have access to your forms, templates, contacts, and other data. (cancelling keeps your data)
36. Cancel your subscription If you need fewer credits than your current plan offers, you can adjust your email volume instead of canceling and downgrading. (lowering the email volume)
37. Downgrade to the Free plan or a lower plan To downgrade a paid subscription, you first need to cancel it. (downgrading starts with cancelling)
38. Cancel your subscription Once the new billing period begins, you can choose to stay on the Free plan or switch to a lower plan. (switching to a lower plan)
39. Downgrade to the Free plan or a lower plan If you downgrade and still have prepaid credits, you will lose these credits. (prepaid credits are lost on downgrade)
40. Pricing You choose your commitment period when you sign up for a plan (monthly or yearly). (monthly or yearly billing)
41. Pricing (-10%) (the yearly discount shown on the pricing page)
42. Export your contacts from Brevo With Brevo, you can export your contacts and their contact attributes (such as email address, phone number, creation date, etc.) as a CSV file. (what the contact export contains, and the format)
43. Export your contacts from Brevo Click More actions > Export. (the export step)
44. Export your contacts from Brevo To download the export file from your Notifications: click the bell icon next to your account name and click download the file on the corresponding notification. (where to download the file)
45. Export your contacts from Brevo Go to CRM > Contacts. (where the export starts)
46. Permanently close your Brevo account we retain aggregated data for three months after account closure (what is kept after closing)
47. Permanently close your Brevo account During this period, the account cannot be restored, and the closure remains irreversible. (a closed account can't be restored)
48. Cancel your subscription your automations will be limited to 2,000 contacts. (the Free plan's automation limit)
49. Cancel your subscription You can use the remaining credits until then with no further charges. (credits stay usable until the period ends)
50. Pause your monthly subscription Pausing a subscription is only available if you are on our current pricing, and subscribed to a Starter, Standard, or Professional monthly plan. (which plans can pause, per the pause article)
51. Pause your monthly subscription A pro-rated fee covering the period from the date you resume your subscription until your next billing date will be automatically charged to your current payment method. (resuming a pause early costs a pro-rated fee)
52. Pricing Free forever, no credit card needed (the Free plan is free forever)

Not confirmed yet

• Brevo doesn't say whether a confirmation email follows a cancellation
• How notice must be given for Enterprise contracts isn't on Brevo's public pages; it would be in the Enterprise agreement
• No Apple App Store, Google Play or marketplace billing is documented for Brevo plans

Independent re-check, 2026-10-05

A second reviewer re-read the official pages and corrected what was wrong or missing. The JSON lists what changed.

Checked against official help pages, 2026-10-05. Cancel flows change: if this one did, tell us at support@stackcut.io. Stackcut Exits is open data (CC BY 4.0).