Use case · Email marketing

A newsletter for your first 10,000 subscribers: what it costs at each size

Most newsletter tools are free at the start and priced by list size after that, and the free plans differ on automations. Here is what 500, 2,500 and 10,000 subscribers cost on each tool in the Stackcut catalog.

Modeled, not measured. Savings use public prices and planning assumptions: the bill you stop paying, minus the new tool, your upkeep time and your setup time at $50/hour, over the first 12 months. Results marked Tested by Stackcut are Stackcut's own test, not a customer. Every price links the page it came from.

The short answer

  • Up to 10,000 subscribers, Kit's free plan covers broadcasts, landing pages and forms; up to 2,500, so does beehiiv's. Neither free plan has automations. kit.com
  • Automations from day one: MailerLite includes its automation builder on the free plan (250 subscribers), and Comfort starts at $12/mo for 500. the math
  • At 10,000 subscribers: MailerLite Comfort costs $89/mo and Ghost(Pro) Publisher $105/mo. mailerlite.com
  • listmonk is free, self-hosted and AGPL-3.0; pair it with Amazon SES to send if you'd rather run a server than pay per subscriber. the math

The economics

Every tool here prices by list size. Prices are the cheapest published tier in the Stackcut catalog that covers the list, billed monthly.

Monthly cost by list size

Cheapest published tier in the Stackcut catalog that covers the list, billed monthly. Where the catalog has no tier for a size, the cell says so: check the vendor's slider.
Subscribers5002,50010,000
Kitfree plan: no automations$0Free$0Free$0Free
beehiivfree plan: no automations$0Free$0Freetier not in the catalog
MailerLiteautomations on every plan$12Comfort$33Comfort (2,500 subscribers)$89Comfort (10,000 subscribers)
Ghost(Pro)$18Ghost(Pro)$55Publisher (2,500 members)$105Publisher (10,000 members)
Mailchimp Essentials$13Essentialstier not in the catalogtier not in the catalog
listmonk (self-hosted)AGPL-3.0; send through Amazon SES$0+ your server$0+ your server$0+ your server

What the free tiers really are

Pick by situation

  • Writing to grow, no automations yet: Kit Free up to 10,000 subscribers, or beehiiv Launch up to 2,500. kit.com
  • Welcome sequences from the start: MailerLite, whose free plan already includes 3 active automations. the math
  • A paid newsletter with a website: Ghost(Pro) from $18/mo for 1,000 members; Ghost is also free to self-host. ghost.org
  • Lowest cost at scale, if you run servers: listmonk with Amazon SES. the math

A real workflow: ask your agent

  • Give your agent the list size you expect in a year. choose_stack compares newsletter tools at that size, links every price, and flags free plans that don't cover it. stackcut.io
choose_stack({"project": "weekly newsletter", "needs": [
  {"job": "newsletter",
   "volume": {"amount": 2500, "unit": "contacts"}}]})

Fit

A good fit if

  • You send a newsletter or updates to one list. recipe
  • You can estimate how many subscribers you'll have in a year. recipe

Look elsewhere if

  • You send transactional email from your app: that's priced per email. See the transactional email use case. recipe
  • You depend on Mailchimp's templates, A/B tests and reporting already. recipe

Questions

Which free newsletter plan goes furthest?

Kit's: up to 10,000 subscribers with 1 user, but no visual automations or automated sequences. kit.com

What does beehiiv cost after the free plan?

Paid plans start at $49/mo for the Scale plan's 1,000-subscriber tier, which adds automations. The price at 10,000 isn't in our catalog, so check beehiiv's slider. beehiiv.com

How do I move my list from Mailchimp?

Export your data from Mailchimp's Manage my data page, which bundles audiences into one ZIP of CSV files, then import the CSV into the new tool. mailchimp.com

Is Mailchimp's free plan an option?

Next steps

Check your own stack

Get your free stack audit

Stackcut finds every software subscription in your inbox and shows what to cancel, what to pay per use, and what AI can replace, with a spec and a cost for each. Your stack audit is free and takes about 2 minutes.

Or ask your agent

Connect the Stackcut MCP server (https://stackcut.io/mcp, no API key) and ask: “We're starting a newsletter and expect 2,500 subscribers in a year. What should we use?”

choose_stack({"project": "weekly newsletter", "needs": [
  {"job": "newsletter",
   "volume": {"amount": 2500, "unit": "contacts"}}]})