Analytics · replacement recipe

Go from Hotjar (Contentsquare) to Microsoft Clarity

The job: Behavior analytics (Session recordings (replays), Heatmaps (click, move and scroll), Filters and segments). Pick where you are today and where you want to land; the move below follows your pick.

From · what you pay for now
Hotjar (Contentsquare)
Hotjar (Contentsquare) Growth · $49/mo
Year one+$538modeled
To · your pickBest fit
Microsoft Clarity
Free plan · $0 a month
Change where you land

The money

$49/mo today , then $0/mo

Hotjar (Contentsquare) Growth

Year one, net+$538
Pays back in1 month

Modeled from public list prices, with your time at $50 an hour. Show the math

Does it do the job? 3 of 3 covered

  • Covered: Session recordings (replays)
  • Covered: Heatmaps (click, move and scroll)
  • Covered: Filters and segments

The work

Setup
About 1 h
Upkeep
None
Watch out
Check first: You only rely on: Session recordings (replays), Heatmaps (click, move and scroll), Filters and segments

Make the move in four steps

  1. Export from Hotjar (Contentsquare)

    The list of session recordings and their metadata (recordings can't be downloaded as playable videos). Format: CSV or XLSX

    Export steps
  2. Set up Microsoft Clarity

    Free forever with no traffic limits (up to 100,000 recorded sessions per project a day, recordings kept 30 days); no on-site surveys.

    Details
  3. Switch links and integrations

    Point links, embeds and integrations at Microsoft Clarity, then send a test through every one.

  4. Cancel Hotjar (Contentsquare)

    Turn off renewal before your renewal date, once the new setup works. Access runs until: The end of the current billing cycle (Contentsquare Growth: the end of the current….

    How to cancel Hotjar (Contentsquare)
Modeled, not measured. Savings use public prices and planning assumptions: the bill you stop paying, minus the new tool, your upkeep time and your setup time at $50/hour, over the first 12 months. Paths marked Tested by Stackcut were run end to end by us on our own products. They're our tests, not customer results. Check the must-haves in each recipe before you switch.

The whole recipe: 3 ways out, best first

What you use

  • Session recordings (replays)
  • Heatmaps (click, move and scroll)
  • Filters and segments

Not covered

  • Funnels
  • On-site surveys and feedback widgets
  • Rage clicks, errors and frustration signals
  • Journey analysis
  • AI summaries and chat (Sense)

Check before switching

  • You only rely on: Session recordings (replays), Heatmaps (click, move and scroll), Filters and segments
  • Export your data from Hotjar (Contentsquare) before canceling

Agents: get_recipe("replace-hotjar") on the Stackcut MCP server.

3 ways out, best first

Cheaper planHotjar (Contentsquare) (free tier)Saves $576 in year one
$49/mo today → $0/mo · setup 0.25 h · then $588/yr · payback 0.2 mo
If your use fits the free tier (Up to 200k monthly sessions with replays for 5% of them (max 10k), 1 project, replays, heatmaps and funnels, error and performance monitoring, basic surveys (100 responses a month); collection stops for the month at the limit).
Covers 67% of the core features (not: Filters and segments)
Contentsquare Free (where Hotjar's pricing now points) tracks up to 200k sessions a month with replays for up to 10k and 1 project; journey analysis, AI summaries and 13-month data need Growth.
How we got this
You pay now: Hotjar (Contentsquare) Growthflat price$49/mo
New cost: Hotjar (Contentsquare) (free tier)free plan$0/mo
Difference each month$49 − $0+$49/mo
Over 12 months+$49 × 12+$588
Setup, once0.25 h × $50/h−$12
Year one+$588 − $12+$576
  • Not counting your time (0.25 h in year one): saves $588 in year one.

Year one = 12 × (what you pay now − the new cost − upkeep) − setup, with your time at $50/hour. Prices are public list prices; hours are Stackcut’s planning estimates. Price it for your team

Switch vendorMicrosoft Clarity (free tier)Saves $538 in year one
$49/mo today → $0/mo · setup 1 h · then $588/yr · payback 1 mo
If your use fits the free tier (Free forever, no traffic limits, unlimited projects, heatmaps and team members; records up to 100,000 sessions per project a day; recordings kept 30 days (favorites and a sample up to 9 months); heatmaps up to 9 months).
Covers 100% of the core features
Free forever with no traffic limits (up to 100,000 recorded sessions per project a day, recordings kept 30 days); no on-site surveys.
How we got this
You pay now: Hotjar (Contentsquare) Growthflat price$49/mo
New cost: Microsoft Clarity (free tier)free plan$0/mo
Difference each month$49 − $0+$49/mo
Over 12 months+$49 × 12+$588
Setup, once1 h × $50/h−$50
Year one+$588 − $50+$538
  • Not counting your time (1 h in year one): saves $588 in year one.

Year one = 12 × (what you pay now − the new cost − upkeep) − setup, with your time at $50/hour. Prices are public list prices; hours are Stackcut’s planning estimates. Price it for your team

Switch vendorPostHog (free tier)Saves $538 in year one
$49/mo today → $0/mo · setup 1 h · then $588/yr · payback 1 mo
If your use fits the free tier (Monthly free allowance: 1M analytics events, 5K session replays, 1M feature-flag requests, 100K exceptions, 1,500 survey responses; 1 project; 1-year retention; unlimited team members).
Covers 100% of the core features
Suits product teams already tracking events: PostHog's monthly free allowance covers 5K session recordings, heatmaps (not billed), funnels and paths, 1,500 survey responses and error tracking.
How we got this
You pay now: Hotjar (Contentsquare) Growthflat price$49/mo
New cost: PostHog (free tier)free plan$0/mo
Difference each month$49 − $0+$49/mo
Over 12 months+$49 × 12+$588
Setup, once1 h × $50/h−$50
Year one+$588 − $50+$538
  • Not counting your time (1 h in year one): saves $588 in year one.

Year one = 12 × (what you pay now − the new cost − upkeep) − setup, with your time at $50/hour. Prices are public list prices; hours are Stackcut’s planning estimates. Price it for your team

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