Head to head · Semrush

Semrush vs SE Ranking in 2026: what each costs, what moves, and who switched

Moving from Semrush to SE Ranking: what SE Ranking's importer carries over and what comparison pages claim, labeled by who wrote them, plus how to leave Semrush. Every item links its source.

Modeled, not measured. Savings use public prices and planning assumptions: the bill you stop paying, minus the new tool, your upkeep time and your setup time at $50/hour, over the first 12 months. Results marked Tested by Stackcut are Stackcut's own test, not a customer. Every price links the page it came from.

The short answer

  • SE Ranking's official migration guide moves 4 kinds of data in full and 1 partly; 5 things stay behind. What moves
  • 1 comparison page checked, each labeled with who wrote it. What they claim

What Semrush and SE Ranking cost

List prices from each vendor's pricing page, as stored in the Stackcut catalog. Each price links its source.

PlanBilled monthlyBilled yearly (per month)What you get
Semrush SEO$139/mo$117.33/mo5 websites, 500 tracked keywords; position tracking, site audit
Semrush Starter (SEO + AI Search)$199/mo$165.17/mo5 websites, 500 keywords; plus 50 AI prompts tracked daily
Semrush Pro+$299/mo$248.17/mo15 websites, 1,500 keywords; historical data, multi-location
Semrush Advanced$549/mo$455.67/mo40 websites, 5,000 keywords; API access
  • Semrush free plan: 1 demo project, 10 reports per day across tools semrush.com

SE Ranking's plans aren't in the Stackcut catalog yet; check SE Ranking's own site.

What comparison pages say

Each claim as the page makes it, and who it favors. Vendor pages are labeled; weigh them accordingly.

1 pages compared, 0 of them written by one of the two vendors. Claims are the pages' own, paraphrased; prices in them may be older than the catalog prices above.

AboutThe page saysFavorsSource
PriceSE Ranking starts around $103.20/month versus Semrush's $139.95/month.SE RankingCapterra independent
SupportSE Ranking scores 4.7/5 on customer support versus Semrush's 4.4/5.SE RankingCapterra independent
OtherSE Ranking scores higher on value-for-money (4.7 vs 4.2) while functionality rates about equal.SE RankingCapterra independent

Moving from Semrush to SE Ranking

What SE Ranking's importer carries over, what it leaves behind, and any help it offers switchers.

To SE Ranking

Official guide seranking.com · Tools: SE Ranking CSV/XLSX importer

Moves: Projects and domains (full); Keyword lists, tags and groups (full); Ranking history (full); Search engine and location settings (full); Competitor tracking foundations (partial). seranking.com

Doesn't move: Custom report layouts; Tool-specific dashboards; Some integrations/connections; Advanced workflows without a direct SE Ranking equivalent; Workspace/team structure. seranking.com

Watch out for:

  • Semrush's Export button only appears on Position Tracking's Overview tab - switching tabs can hide it seranking.com
  • Multi-search-engine projects need a separate export/import pass per engine seranking.com

From each destination's own migration docs and switching pages, plus community write-ups where no official guide exists, each checked against its page. Confirm terms on the linked page before you rely on an offer.

How to leave Semrush

Export first, then cancel. Every step links the vendor's own help page, checked on the date shown.

How to leave Semrush

Export first

  • Position Tracking (rankings, pages, competitors, devices, featured snippets): Position Tracking → each tab → Export (XLSX, CSV, Google Sheets, PDF). Historical date-range export not verified; SE Ranking can import Semrush ranking history. semrush.com
  • Keyword lists (Keyword Strategy Builder, formerly Keyword Manager): Keyword Strategy Builder → list → Export (XLSX, CSV). semrush.com
  • Site Audit (crawled pages, issues, compare crawls): Site Audit → Export (PDF, data exports (format not stated)). semrush.com
  • Projects as a whole: No bulk project export found: export each tool separately.

What you lose

  • Semrush's own keyword and backlink index and its history
  • Ads, social, PR and content suites
  • Scheduled PDF reports

Cancel

  1. Export everything you want to keep first (see export).
  2. Logged in, open semrush.com/cancel (also reachable from Subscription Info → Contact us).
  3. Choose "All Semrush subscriptions" to cancel everything; add-ons need a separate Contact Form request, apps are cancelled under My Apps → Settings.
  4. Confirm through the emailed link within 24 hours.
  5. Check Subscription Info shows "Recurring: Inactive".
Takes effect
At the end of the committed term; the account then drops to a free account.
Refunds
7-day money-back guarantee only for initial subscriptions with a term of 12 months or more (and initial add-ons); ask for it in the cancellation form's comment field. No refunds for month-to-month plans.
Notice
None beyond cancelling before the renewal date.
After you cancel
Website Monitoring folders are kept for a 30-day grace period, then deleted.

FAQ

Can I move my Semrush data to SE Ranking?

SE Ranking's official guide moves: Projects and domains; Keyword lists, tags and groups; Ranking history; Search engine and location settings; Competitor tracking foundations. It doesn't move: Custom report layouts; Tool-specific dashboards; Some integrations/connections; Advanced workflows without a direct SE Ranking equivalent. seranking.com

What do I lose when I leave Semrush?

Per Semrush's own pages, leaving or downgrading loses: Semrush's own keyword and backlink index and its history; Ads, social, PR and content suites; Scheduled PDF reports. semrush.com

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Or ask your agent

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find_alternatives({"vendor": "Semrush"})