The short answer
- Moving from Kit (ConvertKit) Creator to Ghost costs $992 more in the first year, after setup and upkeep time (Stackcut's model: modeled, not measured).
- Ghost's official migration guide moves 2 kinds of data in full and 1 partly; 5 things stay behind. What moves
- 2 public accounts of making this switch: 2 switched. Read them
- Switching help: Ghost's migrations team moves content, newsletters, members and payments for free. Self-service importers (including a native beehiiv migrator) are the default; managed migrations run on a private staging site with integrity checks and 301 redirects, typically completing in 7-21 days. ghost.org
What Kit (ConvertKit) and Ghost cost
List prices from each vendor's pricing page, as stored in the Stackcut catalog. Each price links its source.
| Plan | Billed monthly | Billed yearly (per month) | What you get |
|---|---|---|---|
| Kit (ConvertKit) Creator | $39/mo | $32.50/mo | 1,000-subscriber tier ($390 billed yearly); unlimited visual automations and sequences; 2 users |
| Kit (ConvertKit) Pro | $79/mo | $65.83/mo | 1,000-subscriber tier ($790 billed yearly); unlimited users |
| Ghost(Pro) | $18/mo | $15/mo | Starter tier: 1,000 members, 1 staff user; $180/yr |
| Ghost Publisher (1,000 members) | $35/mo | $29/mo | 1,000 members; $348/yr |
| Ghost Publisher (2,500 members) | $55/mo | $46/mo | 2,500 members; $552/yr |
| Ghost Publisher (5,000 members) | $75/mo | $63/mo | 5,000 members; $756/yr |
Moving from Kit (ConvertKit) to Ghost
What Ghost's importer carries over, what it leaves behind, and any help it offers switchers.
To Ghost
Official guide docs.ghost.org · Tools: Ghost member CSV import, Zapier / Ghost API subscriber sync
Moves: Subscriber emails and names (full); Labels (from Kit tags) (partial); Subscription dates (full). docs.ghost.org
Doesn't move: Paid subscriptions; Automations and sequences; Kit-managed paid subscriptions (Ghost: no direct migration path for Kit-managed paid subscriptions); Automations and email sequences; Broadcast/archive history. docs.ghost.org
Watch out for:
- Kit tags do not map automatically - use the CSV labels column docs.ghost.org
- On multi-newsletter sites, subscribed_to_emails=true opts new members into all default newsletters docs.ghost.org
- stripe_customer_id 'auto' only matches customers in your own connected Stripe account, which Kit Stripe Express does not give you docs.ghost.org
Switching help: Ghost's migrations team moves content, newsletters, members and payments for free. Self-service importers (including a native beehiiv migrator) are the default; managed migrations run on a private staging site with integrity checks and 301 redirects, typically completing in 7-21 days. ghost.org
Switching help: Ghost's team moves content, newsletters, members and payments from Kit for free; the ConvertKit comparison page says the migration is included with annual payment on Ghost(Pro) Creator, Team or Business plans. Managed migrations take 7-21 days with 301 redirects. ghost.org
From each destination's own migration docs and switching pages, plus community write-ups where no official guide exists, each checked against its page. Confirm terms on the linked page before you rely on an offer.
People who moved from Kit (ConvertKit) to Ghost
2 public accounts of leaving Kit (ConvertKit): 2 switched. Summaries are ours; each links the original, and each was checked against its page before it appeared here.
A solo creator who used Kit (formerly ConvertKit) for five years explains consolidating email into Ghost: Kit is an email-marketing platform first, Ghost a publishing platform first. She emailed her Kit list announcing that from 2026 she emails from Ghost. Post contains affiliate links (disclosed). The Fiery Well
In 2021 Jason Shen merged WordPress, ConvertKit and Substack into Ghost(Pro), exporting his ConvertKit and Substack subscribers and importing them to Ghost. Motivation was simplification and ownership, not price. Prices and product details are from 2021. jasonshen.com
FAQ
Is Ghost cheaper than Kit (ConvertKit)?
Modeled, not measured: moving from Kit (ConvertKit) Creator to Ghost costs $992 more in the first year, after setup and upkeep time at $50/hour. It depends on your plan, seats and usage. the math
Can I move my Kit (ConvertKit) data to Ghost?
Ghost's official guide moves: Subscriber emails and names; Labels (from Kit tags); Subscription dates. It doesn't move: Paid subscriptions; Automations and sequences; Kit-managed paid subscriptions (Ghost: no direct migration path for Kit-managed paid subscriptions); Automations and email sequences. docs.ghost.org
Does Ghost help people switch from Kit (ConvertKit)?
Ghost's migrations team moves content, newsletters, members and payments for free. Self-service importers (including a native beehiiv migrator) are the default; managed migrations run on a private staging site with integrity checks and 301 redirects, typically completing in 7-21 days. ghost.org
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find_alternatives({"vendor": "Kit (ConvertKit)"})