Head to head · Ahrefs

Ahrefs vs Moz Pro in 2026: what each costs, what moves, and who switched

Moving from Ahrefs to Moz Pro: what Moz Pro's importer carries over and 1 public account of the switch, plus how to leave Ahrefs. Every item links its source.

By Stackcut · Published · Catalog of 2026-10-14 · Vendor prices checked 2026-09-25

Modeled, not measured. Savings use public prices and planning assumptions: the bill you stop paying, minus the new tool, your upkeep time and your setup time at $50/hour, over the first 12 months. Results marked Tested by Stackcut are Stackcut's own test, not a customer. Every price links the page it came from.

The short answer

  • Moving from Ahrefs Starter to Moz Pro costs $890 more in the first year, after setup and upkeep time (Stackcut's model: modeled, not measured).
  • Moz Pro's official migration guide moves 1 partly; 5 things stay behind. What moves
  • 1 public account of making this switch: 1 evaluated. Read them

What Ahrefs and Moz Pro cost

List prices from each vendor's pricing page, as stored in the Stackcut catalog. Each price links its source.

PlanBilled monthlyBilled yearly (per month)What you get
Ahrefs Lite$129/mo$107.50/mo5 projects, 750 tracked keywords, 100,000 crawl credits, 6 months history; 1 user + up to 2 more at $40/mo
Ahrefs Standard$249/mo$207.50/mo20 projects, 2,000 tracked keywords, 2 years history; 1 user + up to 5 more at $60/mo
Ahrefs Advanced$449/mo$374.17/mo50 projects, 5,000 tracked keywords, 5 years history; 1 user + up to 10 more at $80/mo
Ahrefs Enterprise$1,499/mo$1,499/moAnnual commitment required; 100 projects, from 10,000 tracked keywords; from 3 users, extra users $100/mo
Moz Pro Standard$99/mo$79/mo1 user, 3 tracked sites, 300 tracked keywords, 400K pages crawled/mo
Moz Pro Medium$179/mo$143/mo2 users, 10 tracked sites, 1,500 tracked keywords, 2M pages crawled/mo
Moz Pro Large$299/mo$239/mo3 users, 25 tracked sites, 3,000 tracked keywords, 5M pages crawled/mo
Moz Pro Starter$49/monot shownEntry-level plan for individuals managing a single website
  • Ahrefs free plan: Ahrefs Free: Ahrefs data on your own verified site ahrefs.com
  • Moz Pro free plan: MozBar and free SEO tools moz.com

Moving from Ahrefs to Moz Pro

What Moz Pro's importer carries over, what it leaves behind, and any help it offers switchers.

To Moz Pro

Official guide moz.com · Tools: Moz Pro Add Keywords CSV uploader

Moves: Tracked keyword lists (keywords + labels) (partial). moz.com

Doesn't move: Historical ranking data; Backlink history; Custom alerts; API integrations; Ranking history — Moz starts collecting after your next weekly Campaign update. moz.com

Watch out for:

  • Duplicate keywords in the CSV break processing entirely moz.com
  • Keyword matching is case-sensitive — 'SEO' and 'seo' would occupy two slots moz.com
  • Moz's CSV import is functional but requires specific CSV formatting, per techcognate's migration notes moz.com

From each destination's own migration docs and switching pages, plus community write-ups where no official guide exists, each checked against its page. Confirm terms on the linked page before you rely on an offer.

People who moved from Ahrefs to Moz Pro

1 public accounts of leaving Ahrefs: 1 evaluated. Summaries are ours; each links the original, and each was checked against its page before it appeared here.

Evaluated to Moz Pro · Long-time Ahrefs user on a legacy plan (per post) · older account: prices and limits have changed

Long-time Ahrefs defender whose legacy plan was cancelled ($2,500/yr to ~$17,500/yr) says the tool probably isn't worth it at that cost and asks switchers whether they regretted it. Fetch returned only the OP body, not comments. Reddit

How to leave Ahrefs

Export first, then cancel. Every step links the vendor's own help page, checked on the date shown.

How to leave Ahrefs

Export first

  • Reports and tables: The Export button at the top right of any report; in Keywords Explorer, the 3-dot menu (CSV, Google Sheets (Keywords Explorer)). Exported rows count against your plan's monthly export-row limit, so export before the last billing day. help.ahrefs.com

Cancel

  1. Export the reports you want to keep first (see export).
  2. Account settings → Billing, then follow the cancellation prompts.
  3. Remove your card once you're on the free tier: cards can't be deleted while a subscription is active.
Takes effect
At the end of the billing cycle (the day before the next billing date). The account then changes to the free tier.
Refunds
Ahrefs' terms say it has no obligation to refund unless the law requires it. You can ask by email for a refund for non-use; Ahrefs decides.
After you cancel
No further charges unless you resubscribe.
Sources: help.ahrefs.com ahrefs.com · Reviewed 2026-09-25

FAQ

Is Moz Pro cheaper than Ahrefs?

Modeled, not measured: moving from Ahrefs Starter to Moz Pro costs $890 more in the first year, after setup and upkeep time at $50/hour. It depends on your plan, seats and usage. the math

Can I move my Ahrefs data to Moz Pro?

Moz Pro's official guide moves: Tracked keyword lists (keywords + labels). It doesn't move: Historical ranking data; Backlink history; Custom alerts; API integrations. moz.com

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find_alternatives({"vendor": "Ahrefs"})