{
 "id": "mixpanel",
 "name": "Mixpanel",
 "category": "marketing_sales",
 "website": "https://mixpanel.com",
 "domains": [
  "mixpanel.com"
 ],
 "summary": "An Owner or Billing Admin opens the organization's Plan Details & Billing tab, clicks Modify Plan, then Downgrade to Free Plan and Submit; the paid plan runs to the next billing date. Contracts: tell Mixpanel in writing (help.mixpanel.com or your representative) before renewal; renewal fees rise 7%.",
 "routes": [
  {
   "channel": "direct_web",
   "label": "Self-serve plans (Growth)",
   "applies_to": "Paid plans charged to a card monthly or annually, such as Growth",
   "who": "A user with Owner or Billing Admin permissions over the Mixpanel organization",
   "method": "self_serve",
   "start_url": null,
   "steps": [
    {
     "do": "Click the gear icon in the lower-left corner of Mixpanel, choose Organization Settings, then open the Plan Details & Billing tab",
     "expect": "Modify Plan"
    },
    {
     "do": "Click Modify Plan, then Downgrade to Free Plan",
     "expect": "A pop-up saying the account stays active and moves to a Free plan after the current monthly or annual subscription ends"
    },
    {
     "do": "Click Submit",
     "expect": null
    }
   ],
   "confirm_by": "A Downgrade Request Email is sent to all organization owners as proof of the request, with a copy to Mixpanel's Billing Team",
   "effective": "You keep the current plan through the rest of the billing cycle; the Free plan starts on the next billing date",
   "notice": "Plans renew automatically at the end of each term, so submit the downgrade before the next billing date",
   "refund": "Fees are non-cancellable during a term and non-refundable",
   "fees": "Growth-plan overages for the last month are charged at the beginning of the next month at your A La Carte rate",
   "source_ids": [
    "s1",
    "s2",
    "s3",
    "s4",
    "s5",
    "s6",
    "s7",
    "s8",
    "s9",
    "s10",
    "s33"
   ]
  },
  {
   "channel": "sales_contract",
   "label": "Order Form contracts",
   "applies_to": "Subscriptions on an Order Form (contracts negotiated with Mixpanel), under Mixpanel's Terms of Use",
   "who": "The customer",
   "method": "form",
   "start_url": "https://help.mixpanel.com/hc/en-us/requests/new",
   "steps": [
    {
     "do": "Check your Order Form for the term end date and any notice period it sets",
     "expect": null
    },
    {
     "do": "Before the term ends, tell Mixpanel in writing that you won't renew: submit a request at help.mixpanel.com, or contact your Mixpanel representative",
     "expect": null
    }
   ],
   "confirm_by": null,
   "effective": "At the end of the current Subscription Term",
   "notice": "The Terms of Use set no minimum notice; the subscription renews automatically for an equivalent term unless the Order Form says otherwise",
   "refund": "Fees are non-cancellable during a term and non-refundable",
   "fees": "Order Form fees stay fixed for the term; each renewal term's fees automatically rise 7% over the previous term",
   "source_ids": [
    "s8",
    "s11",
    "s12",
    "s13",
    "s14"
   ]
  }
 ],
 "pay_less": [
  {
   "type": "free_plan",
   "what": "The Free plan allows up to 5 saved reports per user and 1M total events; cohorts can't be saved, and lookup tables, custom properties and permissions aren't included",
   "evidence": "documented",
   "source_ids": [
    "s15",
    "s16"
   ]
  },
  {
   "type": "discount_program",
   "what": "Startup Program: companies incorporated less than five years ago that raised no more than $8 million and were never on a paid plan get their first year free on the Startup Plan (they must send data within 90 days of acceptance)",
   "evidence": "documented",
   "source_ids": [
    "s18",
    "s19",
    "s20",
    "s21",
    "s22"
   ]
  }
 ],
 "export": [
  {
   "data": "Reports",
   "how": "Open the report, click the ... button in the top right corner and select Export",
   "format": "CSV, PNG or PDF",
   "limits": "Up to 10,000 rows; Enterprise can export up to 50,000 rows from some Insights views",
   "source_ids": [
    "s23",
    "s24",
    "s25"
   ]
  },
  {
   "data": "Raw event data",
   "how": "Use the Raw Event Export API (a developer task)",
   "format": "JSONL, one JSON object per line",
   "limits": null,
   "source_ids": [
    "s26",
    "s27"
   ]
  },
  {
   "data": "Formatted report data",
   "how": "Use the Query API",
   "format": null,
   "limits": "Growth or Enterprise plans only; Free plan users export reports from the UI. After termination, Mixpanel has no obligation to keep or provide your data",
   "source_ids": [
    "s28",
    "s29"
   ]
  }
 ],
 "after_cancel": {
  "access_until": "The next billing date; the account then stays active on the Free plan",
  "data_kept": "The account stays active on the Free plan. If the relationship with Mixpanel ends, Mixpanel has no obligation to keep your data and will delete it. A deleted project's data is kept 60 to 90 days, then permanently deleted",
  "you_lose": [
   "Paid features the Free plan lacks: more than 5 saved reports per user, saved cohorts, lookup tables, custom properties and permissions",
   "Report viewing in any month the Free plan's 1M-event allowance is exceeded, until the next month"
  ]
 },
 "agent_notes": {
  "sign_in_needed": true,
  "phone_or_chat_only": false,
  "retention_step": null,
  "tips": [
   "Only users with Owner or Billing Admin permissions can downgrade",
   "The downgrade is a request: keep the Downgrade Request Email as proof",
   "Downgrading keeps the account on the Free plan. Deleting a project (project or organization owners only) makes it inaccessible at once, and its data is permanently deleted after 60 to 90 days",
   "Contracts renew automatically, and each renewal term costs 7% more than the last unless you opt out in writing",
   "Growth plans bought after February 2025 include the first 1M events free each month"
  ]
 },
 "sources": [
  {
   "id": "s1",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "You can only edit or downgrade your plan if you have \"Owner\" or \"Billing Admin\" permissions over your Mixpanel organization.",
   "supports": "who can cancel"
  },
  {
   "id": "s2",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "In your organization's \"Plan Details & Billing\" tab, click \"Modify Plan\", and then \"Downgrade to Free Plan\".",
   "supports": "the downgrade steps"
  },
  {
   "id": "s3",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "A pop-up window will appear, informing you that your account will remain active and be automatically moved to a Free plan after your current monthly/annual subscription ends.",
   "supports": "what the pop-up says"
  },
  {
   "id": "s4",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "After clicking the \"Submit\" button, a Downgrade Request Email is sent to all organization owners as proof of your request",
   "supports": "the Submit step and the confirmation email"
  },
  {
   "id": "s5",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "and a copy of it goes to Mixpanel's Billing Team for processing.",
   "supports": "the billing team gets a copy"
  },
  {
   "id": "s6",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "Downgrading to the Free plan does not take effect immediately.",
   "supports": "the downgrade is not immediate"
  },
  {
   "id": "s7",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "You will keep your current plan through the rest of this billing cycle, and the Free plan starts on your next billing date.",
   "supports": "when it takes effect"
  },
  {
   "id": "s8",
   "url": "https://mixpanel.com/legal/terms-of-use",
   "title": "Terms of Use",
   "publisher": "vendor",
   "quote": "Fees paid hereunder, including A La Carte Fees, are non-cancellable during a Term, are non-refundable and shall be billed in U.S. Dollars.",
   "supports": "no refunds"
  },
  {
   "id": "s9",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "the additional cost will be charged at the beginning of the next month based on your",
   "supports": "overages are billed the next month"
  },
  {
   "id": "s10",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "your card is charged at the beginning of every month or every year (depending on the plan you purchased)",
   "supports": "monthly or annual billing"
  },
  {
   "id": "s11",
   "url": "https://mixpanel.com/legal/terms-of-use",
   "title": "Terms of Use",
   "publisher": "vendor",
   "quote": "automatically renew for an equivalent renewal term, at the end of the Subscription Term, unless otherwise stated in an Order Form",
   "supports": "automatic renewal"
  },
  {
   "id": "s12",
   "url": "https://mixpanel.com/legal/terms-of-use",
   "title": "Terms of Use",
   "publisher": "vendor",
   "quote": "Customer may opt not to renew for an equivalent renewal term by writing to Mixpanel at https://help.mixpanel.com/hc/en-us/requests/new or contacting their Mixpanel representative.",
   "supports": "how to give notice of non-renewal"
  },
  {
   "id": "s13",
   "url": "https://mixpanel.com/legal/terms-of-use",
   "title": "Terms of Use",
   "publisher": "vendor",
   "quote": "the fees set forth on an Order Form shall remain fixed for the duration of the Subscription Term set forth therein",
   "supports": "Order Form fees are fixed for the term"
  },
  {
   "id": "s14",
   "url": "https://mixpanel.com/legal/terms-of-use",
   "title": "Terms of Use",
   "publisher": "vendor",
   "quote": "Upon commencement of each renewal term, the fees payable shall automatically increase by seven percent (7%) over the fees payable during the immediately preceding Subscription Term.",
   "supports": "the 7% renewal increase"
  },
  {
   "id": "s15",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "Limited to a maximum of 5 saved reports per user account and 1M total events.",
   "supports": "the Free plan limits"
  },
  {
   "id": "s16",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "You can create cohorts but not save them, and features like lookup tables, custom properties, or permissions are not included.",
   "supports": "what the Free plan leaves out"
  },
  {
   "id": "s17",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "you will be blocked from viewing your reports until you either upgrade to a Growth plan that supports your current usage or wait until the following month",
   "supports": "what happens past the Free plan's event allowance"
  },
  {
   "id": "s18",
   "url": "https://docs.mixpanel.com/docs/pricing/startup-program",
   "title": "Startup Program",
   "publisher": "vendor",
   "quote": "Eligible startups receive their first year free on the Startup Plan, an exclusive offering for startup program participants.",
   "supports": "the startup offer"
  },
  {
   "id": "s19",
   "url": "https://docs.mixpanel.com/docs/pricing/startup-program",
   "title": "Startup Program",
   "publisher": "vendor",
   "quote": "Incorporated less than five years ago",
   "supports": "startup eligibility: age"
  },
  {
   "id": "s20",
   "url": "https://docs.mixpanel.com/docs/pricing/startup-program",
   "title": "Startup Program",
   "publisher": "vendor",
   "quote": "Raised no more than $8 million (USD) in total funding",
   "supports": "startup eligibility: funding"
  },
  {
   "id": "s21",
   "url": "https://docs.mixpanel.com/docs/pricing/startup-program",
   "title": "Startup Program",
   "publisher": "vendor",
   "quote": "participants must begin sending data to Mixpanel within 90 days of acceptance",
   "supports": "the 90-day activation rule"
  },
  {
   "id": "s22",
   "url": "https://docs.mixpanel.com/docs/pricing/startup-program",
   "title": "Startup Program",
   "publisher": "vendor",
   "quote": "are able to move to a Free, Growth, or Enterprise plan",
   "supports": "what follows the free year"
  },
  {
   "id": "s23",
   "url": "https://docs.mixpanel.com/docs/export-methods",
   "title": "Export Methods",
   "publisher": "vendor",
   "quote": "You can download any reports as a CSV, PNG, or PDF by clicking the",
   "supports": "report export formats"
  },
  {
   "id": "s24",
   "url": "https://docs.mixpanel.com/docs/export-methods",
   "title": "Export Methods",
   "publisher": "vendor",
   "quote": "button in the top right corner of the report UI, and then selecting \"Export\".",
   "supports": "where the report export is"
  },
  {
   "id": "s25",
   "url": "https://docs.mixpanel.com/docs/export-methods",
   "title": "Export Methods",
   "publisher": "vendor",
   "quote": "You can export up to 10,000 rows of data for all report types.",
   "supports": "the report export row limit"
  },
  {
   "id": "s26",
   "url": "https://docs.mixpanel.com/docs/export-methods",
   "title": "Export Methods",
   "publisher": "vendor",
   "quote": "To export raw event data, use the Raw Event Export API.",
   "supports": "the raw event export"
  },
  {
   "id": "s27",
   "url": "https://docs.mixpanel.com/docs/export-methods",
   "title": "Export Methods",
   "publisher": "vendor",
   "quote": "The events payload is returned as JSONL, where each line is a valid JSON object.",
   "supports": "the raw export format"
  },
  {
   "id": "s28",
   "url": "https://docs.mixpanel.com/docs/export-methods",
   "title": "Export Methods",
   "publisher": "vendor",
   "quote": "Users with a Growth or Enterprise plan can use our Query API to export formatted report data.",
   "supports": "the Query API needs a paid plan"
  },
  {
   "id": "s29",
   "url": "https://mixpanel.com/legal/terms-of-use",
   "title": "Terms of Use",
   "publisher": "vendor",
   "quote": "Upon termination of Mixpanel's relationship with Customer, Mixpanel has no obligation to maintain or provide any Customer Content and will delete Customer Content unless prohibited by law.",
   "supports": "data after termination"
  },
  {
   "id": "s30",
   "url": "https://docs.mixpanel.com/docs/orgs-and-projects/managing-projects",
   "title": "Managing Projects",
   "publisher": "vendor",
   "quote": "Only project owners and organization owners may delete projects.",
   "supports": "who can delete a project"
  },
  {
   "id": "s31",
   "url": "https://docs.mixpanel.com/docs/orgs-and-projects/managing-projects",
   "title": "Managing Projects",
   "publisher": "vendor",
   "quote": "Data will be retained for 60-90 days before being permanently deleted and unrecoverable.",
   "supports": "how long a deleted project's data is kept"
  },
  {
   "id": "s32",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "Growth plans purchased after February 2025 include the first 1M events free.",
   "supports": "the Growth plan's free events"
  },
  {
   "id": "s33",
   "url": "https://docs.mixpanel.com/docs/pricing",
   "title": "Pricing",
   "publisher": "vendor",
   "quote": "To do so, click on the gear icon in the lower left corner of Mixpanel, \"Organization Settings\", and then the \"Plan Details & Billing\" tab.",
   "supports": "where the Plan Details & Billing tab is"
  }
 ],
 "verification": {
  "level": "docs",
  "checked_on": "2026-09-29",
  "by": "stackcut-research",
  "unverified": [
   "Mixpanel's pricing page (mixpanel.com/pricing) couldn't be checked, so annual-billing discounts and any nonprofit pricing aren't confirmed",
   "The Terms of Use set no minimum notice period for non-renewal; an Order Form may set one",
   "What happens at the end of a Startup Plan year if you take no action is not documented"
  ],
  "review": {
   "by": "stackcut-review",
   "on": "2026-09-29",
   "result": "fixed",
   "notes": [
    "Step 1 now gives the documented path: gear icon, Organization Settings, Plan Details & Billing tab (s33); removed the matching unverified line",
    "Re-checked the Owner/Billing Admin rule, downgrade steps and timing, Downgrade Request Email, overage billing, the Terms' auto-renewal, written opt-out, 7% renewal increase and data deletion: all confirmed"
   ]
  }
 },
 "stackcut": {
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    "id": "basic-web-analytics",
    "title": "Basic website and conversion analytics",
    "best_year_one_net": 58
   }
  ]
 },
 "page": "https://stackcut.io/cancel/mixpanel",
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 },
 "license": "CC-BY-4.0",
 "credit": "Stackcut Exits (https://stackcut.io/cancel), CC BY 4.0"
}