Newsletter brainstorm (2026-09-24 11:00 GMT-05:00) - Transcript
Attendees
Maren Solberg, Jonah Feld, Luis Arrieta, Wren Hollis
Transcript

00:00:00

Maren Solberg: Okay, newsletter. I want to hear ideas today. I don't want to decide anything yet.

Jonah Feld: I'll start. Monthly, long-form, one case study per issue. A behind-the-brand kind of thing.

Wren Hollis: I like case studies, but clients have to approve them, and that takes forever. Quillfeather took six weeks to approve one paragraph.

Luis Arrieta: What about a short tools-we-use section? Fonts, plugins, that kind of thing. Low effort.

Jonah Feld: That's more of a blog post, honestly.

Luis Arrieta: Maybe. I also think a Spanish edition could be interesting, for clients like Almendro Azul.

Maren Solberg: Interesting. Who would write it, though?

Luis Arrieta: I could, but not every month.

Jonah Feld: Okay, so we're going monthly then.

Luis Arrieta: Wait, no, I didn't agree to monthly. Short issues every two weeks might be better.

Maren Solberg: Nothing's decided. We're just collecting ideas today.

Wren Hollis: I could maybe draft a sample issue, so we can see what it looks like?

Maren Solberg: Hold off on that until we've picked a direction. I don't want you spending a day on it.

Wren Hollis: Fair.

Jonah Feld: How often do people even read agency newsletters? Do we have any numbers on that?

Maren Solberg: No idea. Good question.

00:05:00

Maren Solberg: Okay. Let's each bring our top two ideas to next Thursday's meeting, and we'll pick then.

Jonah Feld: Sounds good.

Luis Arrieta: Yep.

Wren Hollis: Works for me.
